Revolving around the theme of “Asia Alliance, World Vision”, Dongpeng International Annual Conference 2018 was held in Bangkok, Thailand, from 29th April to 1st May. The conference, with over 100 business partners mainly from Southeast Asia, marked Dongpeng’s critical step to land on Thailand, the design hub of Southeast Asia, and to speed up its brand penetration in the whole Asia-Pacific region by multichannel marketing campaigns.
2018年4月30日，“亚洲先行，全球视野”东鹏全球客户年会在泰国曼谷隆重召开。此次年会标志着作为中国陶瓷行业领军品牌的东鹏率先强势登录设计之都--泰国，抢占先机，利用泰国优越的地理位置、充满活力的市场、蓬勃发展的制造业等优势整合营销、多维度曝光品牌，渗透东南亚市场乃至整个亚太区。
This year’s conference is of great significance as it was a well-planned overseas event starting from advertisement, conference and annual party within the whole Chinese Ceramic Industry, showcasing Dongpeng ‘s robust strength in leading the trend all the time. After comprehensive strategic planning and well-organized implementation, we have lavished on launching the advertisements at Bangkok airport before we get our international conference started. It is expected that the 2018 conference is able to build up a super platform where all our business partners can exchange views and achieve win-win cooperation.
本次东鹏选择在国外举办全球年会开创了中国陶瓷行业的先例，继续引领潮流，凸显了大国品牌企业独一无二的强大号召力。经过全面的战略部署和精心筹备，从泰国曼谷国际机场的广告刊登再到Architect’18的全方位多角度的宣传，此次年会旨在建立一个超级平台，让我们所有的商业伙伴共享信息，共同交流，实现合作多赢。
Highlights of the Conference
年度盛典 精彩不断
On 30th April, the conference session started at 9:30 am local time, in Marriot Hotel the Surawongse, where over 90% of the tiles applied are the Marble+ collection from Dongpeng and recently made its grand opening. Also being as the first VIP group to organize the event, the venue selection made the conference a significant and memorable event to Dongpeng.
泰国当地时间早上9:30分，东鹏全球年会在曼谷万豪酒店正式开启。酒店大堂、过道和卫生间90%以上使用的产品都是来自东鹏的原石。东鹏作为曼谷万豪酒店开张后的第一个VIP客户，在场地的选择上无疑对年会的举办也发挥了举足轻重的作用。
In the video, MR. He Xinming, Chairman of Dongpeng Holdings Co.Ltd, expressed Dongpeng’s constant pursuit of innovation and progress in product development
After enjoying the video of The Growing Brand broadcasted by CCTV, audience applauded enthusiastically to welcome Denny Woo, the general manager of Dongpeng International Department, to deliver the speech.
在欣赏完央视《大国品牌》视频后，东鹏国际营销事业部总经理胡德明先生上台致辞。
Opening Speech by Mr. Denny Woo
General Manager of Dongpeng International Business Department
During the speech, Mr. Denny Woo conveyed sincere appreciation to all the guests’ participation and supports. He also emphasized the market importance of Asia pacific as well as Thailand: “Asia Pacific ranks the fastest-growing region, accounted for 42.1% of the world’s economy growth. To make a further step into Asia is a trend for all sizable companies.” Denny also announced several practices to support the development of landmark projects, in aspects of products, service and promotion. The exciting speech has exceedingly strengthened the confidences of all distributors and dealers.
胡德明先生向在场嘉宾的到来致以最诚挚的感谢。他表示，亚太区最为世界上发展最为迅猛的地区，经济增长占据了世界经济增长的42.1%，具有巨大的市场潜力。他还强调，深度开发亚洲市场是现在所有巨头公司的共同策略，并从产品、服务和推广三个维度提出对地标工程建筑的大力支持，极大地振奋了在场所有客户的信心。
Honor Great Achievement
荣耀2017 展望2018
To honor the achievement we have been made in 2017, Dongpeng awarded outstanding projects, showroom and distributors. After all-rounded consideration by Dongpeng senior management, firstly, we have selected seven Landmark Projects based on their great impact on locals and in line with our global strategy.
经过东鹏国际的精心考量和筛选，结合各工程与东鹏集团国际策略的切合度和在本地的影响力，最终，七个杰出工程案例脱颖而出。
①LONG GIANG - RIVERA PARK, VIETNAM
②COSMO OFFICE BUILDING ,THAILAND
③MACAU GRAND LISBOA PALACE ,HONGKONG
④QING TIANHUI, MACAU
⑤MERITON SUITES,AUSTRALIA
⑥SAHID EMINENCE HOTEL, INDONESIA
⑦RM2,SOUTH KOREA
The Winner of the 2017 Best Dongpeng Gallery
Grand Home Mart Co.Ltd,Thailand
With the most creative design, exquisite products display and perfect application, the Dongpeng gallery in Grand Home Mart helps strongly boost our branding and extend our global presence.
泰国Grand Home Mart东鹏展厅凭借三个“符合”，即设计符合、产品展示符合、产品应用符合，完美诠释了东鹏所要打造的形象和理念，实至名归。
The Winner of the 2017 Best Disributor
Dongpeng Ceramic Malaysia
Dongpeng Ceramic Malaysia is managed by a team of professional managers with many years of experience in the tiles industry. While making inroad to the Malaysian market, Dongpeng has carefully strategized an understanding with some of the regional big names and established dealer networks with a strategic partnership, relationship and agreement. With this collaboration, and within a short span of less than 12 months, Dongpeng has made a great impact on its “DONGPENG” brand awareness, and its presence is strongly felt throughout both Peninsular Malaysia and East Malaysia market.
On the project front, Dongpeng has also established its credibility and presence with several landmark projects in Malaysia.
东鹏马来西亚是由在瓷砖行业有多年丰富管理经验人员组成的一支专业管理团队。东鹏在拓展马来西亚市场的同时，通过精心的战略布局以及深入了解当地知名品牌经营模式，建立了战略合作伙伴关系及强大的分销网络。在短短不到一年时间，“东鹏”的品牌知名度已经在马来西亚当地市场有了很大的反响。在工程方面，东鹏还通过在马来西亚的几个里程碑式工程建立了信誉并赢得当地市场及同行的盛赞。
Create Synergy Effect in Dongpeng Network
促进协同 拓展全球网络
Dongpeng believes that real partnerships are about sharing information, synergy, innovation and mutual benefits. Among all excellent partners, three representatives are invited to share experience and insights, in terms of cooperation with Dongpeng, industry trends and industry practices.
东鹏坚信，通过打造一个信息共享、协同合作、互为创新的超级平台，并不断付之以实践，才能实现战略共赢、共同发展的美好愿景。借此契机，我们特邀请三位嘉宾进行分享，共同探讨与东鹏的合作发展、行业资讯及成功经验。
Mr. Adolf Woo from Firmstone Building Materials Limited,HongKong
Mr. Songkran Sinthawanarong from Grand Home Mart Co.Ltd,Thailand
Mr.Lee Hui Meng from Dongpeng Ceramic Malaysia
Unforgettable Night In Bangkok
全球东鹏人的狂欢
The gala dinner has started from 19:30 pm. The wonderful night was immersed in the charm of the rich Thailand culture. Guests were dressed in Dongpeng red, celebrating the big gathering of all Dongpeng partners from around the globe.
当地时间19:30分，年会晚宴正式开始。全场着装以东鹏红为基色，在传统泰式文化的点缀下，举杯共庆年度盛事。
Traditional Thai Show
As the spotlight of the night, Dongpeng was honored to have the president of TIDA Design Association in attendance, who is the leading Thailand interior designer to act as the important role in " Belt and Road " design industry. She expressed the highest compliment to Dongpeng ‘s contribution in the design power in Thailand.
随着泰国当地TIDA设计协会主席的上台致辞，晚宴也达到了高潮。她向东鹏对泰国当地设计行业发展事业的贡献表示衷心的感谢。
Mr. Denny Woo showed appreciation to the President from TIDA Design Association and made Dongpeng’s commitment in further sponsorship and cooperation with interior designers in Thailand.
胡德明先生向TIDA设计协会主席赠与代表长久合作意愿的信封，并表示东鹏将会更多地与当地优秀的室内设计师合作，推动当地设计事业的发展。
This year’s annual conference marks a new milestone for Dongpeng and we are so excited to announce our new vision as the brand leader in Southeast Asia as well as the plan to penetrate Thailand as our strategic country for this mission.
今年泰国年会是东鹏以及整个中国陶瓷行业内的一个新的里程碑。凭借作为东南亚以及整个亚太区品牌领导者的新愿景和把泰国纳入为集团国际战略性市场的眼界，东鹏将持续制造热点、吸引流量、引领潮流，彰显大国品牌之风。
Let us ride on the momentum of these successes, and launch into more impressive achievements as one family, one team! The success of our group would not be possible without our partners’ hard work and dedication. What will be the next destination for our journey of Asia Alliance and World Vision? Please keep following us.
在此，再次感谢来自世界各地与会的商业合作伙伴和东鹏高层的大力支持。亚洲先行，全球视野，2018东鹏全球年会圆满落幕，之后将为您带来更多Architect’ Exposition18 的最新资讯。
